Case Studies

Hitchin Blinds

I was asked to create a brochure style website and write copy that not only promoted the client’s products and services but at the same time conveyed that his business was local, convenient, and personal. As well as writing the content I liaised with the client’s suppliers to source product images. I applied SEO to the content and the site ranks 1st on Google and Bing for local searches for “blinds”. I also helped the client to acquire and migrate to the domain hitchinblinds.co.uk which was previously claimed by another company. I continue to provide the client with ongoing website and email support.

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Aligned Bodies

This client’s existing website was a few months old and although it looked great and functioned well, it ranked very low in search results for his preferred keywords “rolfing in london”. The client approached me to help improve the ranking. The original web designer had built in very little SEO so by applying on page SEO and using tools such as Google Search Console and Bing Web Console to target and accelerate crawling of certain pages, the website is now on the first page on Google and Bing.

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Athena Beauty

This client had recently started a home beauty salon and needed a low cost website to advertise her services to local customers. She also wanted a simple CMS to be able to edit the site herself so I built the site using Weebly which I felt would be quick for the client to learn. I wrote content for the home page and sourced images that highlighted her niche in Dermalogica skin care. I also incorporated branding that the client had on existing advertising leaflets. The website is ranked on Page 1 on both Google and Bing for local searches for “beauty therapists”.

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Good Times Yoga

This client asked me to redesign her website that she built on Squarespace. She wanted a more professional feel to fit in with her growing business. I created a cleaner, modern look and also improved the user experience by making it easier for users to navigate and find content. The website already had excellent copy but it needed to be search optimised. I incorporated the client’s weekly newsletter into a blog which has since been listed as a top 10 yoga teacher blog. I also implemented a booking system for her yoga classes starting initially with a budget plan on SimplyBook.me then moving more recently to Acuity Scheduling as her business and budget expanded. Zoom integration was added to make booking of live streaming classes more automated. The site is ranked on Page 1 on Google and Bing for local searches for “yoga studios”.

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